INTERVIEW: LA CASITA DE WENDY talk TO FILEP MOTWARY
Dear iDEALS, today I present two friends from my past, Miss Ines Aguilar Gómez and Iván Martínez Alted aka CASITA de Wendy. We first met three years ago when we were cosen by ABSOLUT VODKA to represent our countries and participated in a new at the time Project, entitled ABSOLUT COUNTRY. The briefing was held in Ámsterdam we all stayed at the same hotel among, Yazbukey, Charles Anastase, Andrian Appiolazza (assi. Designer at Chloe), Marek Adamski….The first thing I did when I checked in was to ask for the names of the designers list and their room numbers. The first people I called were Inez and Yvan and without knowing each other, we ended up having a fun conversation in an odd restaurant. After I saw some images from their new A/W 2007/08 collection, I decided to give them a call and see how they are doing. They accepted an interview, for Un nouVeau iDEAL
FilepMotwary: It’s been three years since we last met…What changed during all this time, work wise and personally? CASITAdeWENDY: Yes, it was three years ago since we met and we have grown up, got older and that short of stuff Our company is also getting older and bigger. We´ve started new collections and by now we are doing a second line of jersey called la Casita de Wendy Happy, a notebooks collection (the 2007 collection will be the third notebook collection), a bags and belts collection and a underwear collection. FILEPmoTWARY: There is collaboration with
Spain’s legendary SYBILLA. How did it actually happen and what is it about? CASITAdEwENDY: Yes there is, Inés has been working with her for three years. At the beginning she was her designer assistant and later she became the designer of the Sybilla Japan and Jocomomola by Sybilla which is her second line.
FILEPmOTWARY: Both of you studied something completely outside fashion. How did you change your minds, why? CasitaDeWendy: Yes, it´s true, Inés studied Architecture and Iván studied philosophy and then we met and we realised that fashion was something that we were interested so much that we decided to give it a try. Then Bjork liked some of our stuff and in that moment we understood that we had to become fashion designers.
FilepMotwary:How is Spain’s fashion scene at the moment? Where does it stand compared to Paris or Milan? Do you feel secure in your city? LaCasitaDeWendy: The Spain’s fashion scene is a little bit dead: There are a few young designers doing their own stuff but Spain it´s not the right place for young talents. We teach at IED in Madrid and we encourage them to move to Paris or London to show their work and make business. Madrid is ok: good weather, nice people, cool places, amusing during the night, it’s a good place for living and working but not so good for doing business. FilepMotwary: What would be ideal for CASITA DE WENDY in the following five years? Where do you want to be?
CasiTAdEwENDY: We don’t know, maybe it will be fine if we could live by ourselves for the next years working in our company and doing the things we like to do. FILEPmOTWARY: In your opinion, what does fashion really needs this moment? We think that fashion has to calm down a bit and show to people it’s true face. CASITAdeWENDY:Fashion, reveals only her glamorous picture and that’s only the one side of it all. It will be important to show people that fashion is a business with their buyers, clients, fans, “laws”, and also fun!. FILEPMOtwaRY: Your work has many of your friends involved. Is this correct?
CasitaDeWendy:Yes, we love our friends. They put things in their own place. Many of them don’t work in fashion and that help us to switch off. FILEPmoTWARY: Another thing that surprises me is that 99% of your look-books show real-everyday people rather than models wearing the outfits. Could you analyze this philosophy? CASITAdEwENDY: Yeah, we try to do real things, for real a person, that’s why we loved to use real girls in our pictures. Then we started working with Ramiro E, our photographer and he also saw things the same way, we wanted beautiful real people instead of models. Ramiro E tried to find beauty in everyday girls, and we loved that. FilepMotwary: What’s the message of your new collection for FALL WINTER 2007/08? Where was your research focused? CasitaDE WenDY: We´ve been working on a tale by Hans Christian Andersen called Snow Queen and we’ve tried to show in our collection its magic, beauty, whiteness and darkness.
fILEPMOtwary: Is there a message you would like to say? CASITAdeWENDY: We don’t know, maybe just enjoy yourself and believe in magic. Visit CASITAdeWENDY here NOTE: The copyrights of this interview belong to FILEP MOTWARY. All rights reserved
FilepMotwary: It’s been three years since we last met…What changed during all this time, work wise and personally? CASITAdeWENDY: Yes, it was three years ago since we met and we have grown up, got older and that short of stuff Our company is also getting older and bigger. We´ve started new collections and by now we are doing a second line of jersey called la Casita de Wendy Happy, a notebooks collection (the 2007 collection will be the third notebook collection), a bags and belts collection and a underwear collection. FILEPmoTWARY: There is collaboration with
Spain’s legendary SYBILLA. How did it actually happen and what is it about? CASITAdEwENDY: Yes there is, Inés has been working with her for three years. At the beginning she was her designer assistant and later she became the designer of the Sybilla Japan and Jocomomola by Sybilla which is her second line.
FILEPmOTWARY: Both of you studied something completely outside fashion. How did you change your minds, why? CasitaDeWendy: Yes, it´s true, Inés studied Architecture and Iván studied philosophy and then we met and we realised that fashion was something that we were interested so much that we decided to give it a try. Then Bjork liked some of our stuff and in that moment we understood that we had to become fashion designers.
FilepMotwary:How is Spain’s fashion scene at the moment? Where does it stand compared to Paris or Milan? Do you feel secure in your city? LaCasitaDeWendy: The Spain’s fashion scene is a little bit dead: There are a few young designers doing their own stuff but Spain it´s not the right place for young talents. We teach at IED in Madrid and we encourage them to move to Paris or London to show their work and make business. Madrid is ok: good weather, nice people, cool places, amusing during the night, it’s a good place for living and working but not so good for doing business. FilepMotwary: What would be ideal for CASITA DE WENDY in the following five years? Where do you want to be?
CasiTAdEwENDY: We don’t know, maybe it will be fine if we could live by ourselves for the next years working in our company and doing the things we like to do. FILEPmOTWARY: In your opinion, what does fashion really needs this moment? We think that fashion has to calm down a bit and show to people it’s true face. CASITAdeWENDY:Fashion, reveals only her glamorous picture and that’s only the one side of it all. It will be important to show people that fashion is a business with their buyers, clients, fans, “laws”, and also fun!. FILEPMOtwaRY: Your work has many of your friends involved. Is this correct?
CasitaDeWendy:Yes, we love our friends. They put things in their own place. Many of them don’t work in fashion and that help us to switch off. FILEPmoTWARY: Another thing that surprises me is that 99% of your look-books show real-everyday people rather than models wearing the outfits. Could you analyze this philosophy? CASITAdEwENDY: Yeah, we try to do real things, for real a person, that’s why we loved to use real girls in our pictures. Then we started working with Ramiro E, our photographer and he also saw things the same way, we wanted beautiful real people instead of models. Ramiro E tried to find beauty in everyday girls, and we loved that. FilepMotwary: What’s the message of your new collection for FALL WINTER 2007/08? Where was your research focused? CasitaDE WenDY: We´ve been working on a tale by Hans Christian Andersen called Snow Queen and we’ve tried to show in our collection its magic, beauty, whiteness and darkness.
fILEPMOtwary: Is there a message you would like to say? CASITAdeWENDY: We don’t know, maybe just enjoy yourself and believe in magic. Visit CASITAdeWENDY here NOTE: The copyrights of this interview belong to FILEP MOTWARY. All rights reserved